Hi, I’m Richard

I’m a Product Marketer/Product Manager based in Seattle.

Formerly at:

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Project showcase

Project showcase

Creating the T2D3 Masterclass (2022-2023)

Executing on our Masterclass product development, PLG GTM strategy, launch, marketing, and customer relationships.

Team: 

  • Myself 

  • CMO/Founder

  • Videographer

  • Developer 

  • Designer

Tasks: 

  • Creating the T2D3 App (Case Study 2 below)

  • Roadmapping, design, and development (agile sprints)

  • Market research and competitive analysis

  • Marketing and positioning (ads, outbound, site content and design, etc.)

  • Lecture planning, filming, and editing oversight 

  • Asset creation (lectures, quizzes, templates, cheat sheets, playbook, etc.)

  • Pricing (competitor analysis, market research, user surveys and interviews)

  • Early Access Community building

  • Gathering testimonials, and feedback 

  • Tracking and reporting success through dashboards and presentations

Creating the T2D3 Playbook (2022-2023)

I worked with a small team to develop the T2D3 playbook and create its website.

Team: 

  • Myself 

  • Designer

  • Developer 

Tasks: 

  • Develop productized version of playbook (scrub internal playbook of proprietary and internal content, translate into consumer facing language, transfer to Asana and Excel).

  • Positioning and messaging, website design, and development

  • Pricing (customer surveys and market research)

  • Fulfillment (creating a Stripe product, automated emails, permissions automation)

Results

  • 20 full price purchases

  • Customer favorite

Product management case studies

API integrations for T2D3 App V2

Screenshots. Use the arrows to swipe.
1.

A masterclass marketing asset.

2.

Masterclass positioning and features from the website.

3.

Masterclass homepage screen in app.

4.

Lecture screen. The middle image is a video, and you can see the templates and resources associated with the lecture.

5.

Certification screen, with full certification exams.

6.

Templates screen.

7.

Template screen example.

8.

Template example.

9.

Quiz example.

10.

Another screenshot, showcasing permissions and dynamic buttons.

11.

Cheat sheet example.

12. (Copy)

Another screenshot, showcasing our profile screen.

13.

Showcasing our dynamic popups.

14.

With every good app comes terms and conditions - this was my responsibility to generate.

Results:

  • Over 130 masterclass users

  • Over $20k in revenue

  • 112 early access users

Screenshots. Use the arrows to swipe.
Blog Post Title One
Blog Post Title Two
Blog Post Title Three
Blog Post Title Four

Creating the T2D3 App V2

Website Changes at Ambassador - (2024) 

In my first week at Ambassador I began working with the CMO to build new ICP pages to better target our industries. We also revamped our navigation bar (and footer) to reflect these new pages, and added more menu options such as new use case pages and resource topic clusters.

Team:

  • Myself

  • CMO

  • Designer

  • Web development agency

Tasks:

  • Study brand voice and branding (first week learning)

  • New page asset and copy creation

  • Edits and proofreading

  • Development and deployment

Screenshots. Use the arrows to swipe.
1..png

Webpage screenshot - top of page.

2..png

Webpage screenshot - feature carousel.

3..png

Webpage screenshot - user journey.

4..png

Webpage screenshot - a benefits section.

5. .png

Webpage screenshot.

6. .png

Navigation bar - section 1.

7. .png

Navigation bar - section 2.

8. .png

Navigation bar - section 3.

9. .png

Navigation bar - section 4.

10. .png

A new footer.

Other Work, and About Ambassador

At Ambassador, I was the first marketing hire. It was my job to help define and refine our marketing strategy and drive revenue by ideating and executing on new initiatives, and eventually running day to day marketing. With the CMO and CEO I tackled big questions like positioning and messaging, content strategy, and how to drive a higher ARPU.

As a rapidly growing company in the midst of funding rounds, leadership was constantly being added. As the board grew, changes happened more rapidly and pivots were common. Most of the projects I worked on were completed within the span of a few days to a couple weeks.

In addition to the work above, I completed various other projects including:

  • Created a new beta community, gathering 25 members in one week.

  • Created a new product updates letter and newsletter, resulting in a large uptick in our email open and click rate.

  • Created a new content calendar and lifecycle marketing plan, which I presented to the CEO.

  • Created blogs, social posts, ads, outreach (ABM), and updated our website.

  • Worked with sales and CS to create assets such as sales enablement, demo environments, webinar slide decks, upsell email motions, and outbound.

  • Created a new product offering page in a day.

  • Paid media (Google ads) optimization.

See my resume (below) for more work!

Growing a Podcast (2021-2023)

My first responsibility as a product intern at Kalungi was to take over production and growth for our podcast. In addition to recording and publishing episodes, I built a social media presence, improved our website, and implemented a topic voting tool.

Team:

  • Myself

  • CMO

  • Product lead

Tasks:

  • Marketing strategy 

  • Producing and releasing podcasts - from choosing topics, to sound production, to publishing

  • Updating website (graphics and layout, episode transcripts) 

  • Social media marketing

Results:

  • 9x in podcast listens with peak episode at 1.5k listens

  • 4.6x in Spotify follows

  • Consistent new leads for Kalungi and T2D3

Audiogram example

Podcast follower growth on Spotify - 1 year

Podcast topic voting tool

Resume

Thanks for reading

Website updated periodically